interview with Lucy from Little Louli


I am really excited to feature Little Louli on tbf today. It’s not often you see a range of bed linen that you feel a sense of genuine disappointment when you realise there isn’t an option to choose queen or king size! For now I am going to have to be happy ordering the pillow cases. Speaking of which, the custom made personalised pillow cases are, now top of my list for all future children’s gifts, how lucky are my friends??


Hi Lucy…

Tell me a little about your background – what path led you to setting up Little Louli?

I am a screen printer by trade and have had my own women’s wear label Louli in the past, mostly printed tees and dresses, but after 10 years with that I was ready for a change. After lots of my friends started having kids they convinced me to throw myself in to the kids bedding market as there weren’t a lot of great options in Australia for the little ones if you didn’t love Thomas the Tank! It’s a unique printing set up too for bed linen, as you have to have the space to lay out such big pieces of fabric and my studio was already set up for that, so it all seemed to come together. Throw in the birth of our first child, opening my eyes to the world of kids nurseries & bedrooms and it seemed like it was meant to be!

You have a lot to juggle with running a business and having a little person to look after! What does a typical day at work involve for you?

There are so many inspiring Mums out there, juggling work and babies and home life, cooking, school runs, exercise… the list goes on…. So I guess with only one I still have it quite easy!! I split my time between printing at the studio and designing and office work at home. I’m certainly not at it 5 days a week, which is perfect for me, I want Sunny to come first before anything, but it’s a great balance of work and play and I feel very lucky. The hardest thing to get used to is only have an hour here or there when he sleeps to try and get stuck in to something!

Can you tell me more about the process involved with designing and making the range?

Each design starts out as a hand drawn sketch, there’s lots of looking through books and magazines and generally keeping eyes open to the world to get inspiration. Once im happy with the images they are transferred from paper to silk- screens ready for printing. That’s when the fun really begins, mixing a colour palette and deciding on layout is when I really see the idea come to life on fabric. Those are the best days, when it all comes together and looks even better than I’d hoped for, and seeing the finished product for the first time is very satisfying. There’s something quite beautiful about a drawing that started out on paper going on to fabric for the first time.

What memorable responses have you had to your range?

A special little guy I know got a dinosaur pillowcase for his birthday from his Mum and he loved it so much he took it in to school for Show and Tell! Now that’s pretty cute.

What food, drink, song inspires you?

Nothing inspires me more than a morning latte!

Where would you like to Little Louli go from here?

I am working on some new designs at the moment and am looking forward to developing the range to include them later in the year. I‘ve had lots of requests for cot sheets too, so they might have to make their way on to the “TO DO” list as well.

What has been one of your favorite Little Louli products?

The personalized pillowcases are pretty cute, I’m a bit of a sucker for anything individual and unique, and they make a great gift too for that child who has everything!

What’s the best piece of advice you’ve been given?

Be positive and good things will happen.

Can you list for me your top creative resources across any media – ie websites or blogs you visit daily, magazines you can’t live without?

I love Pinterest, and can get lost on there for hours! Decor8 the blog is also a source of inspiration for me, I think Holly Becker is very talented. And then pretty much anything and everything Japanese… I have been to Tokyo a few times and just love their way with design, so simple and yet so spot on.

I have to ask, do you plan to expand into queen and king sizes? please!

I am always open to custom orders!

mint spotty
mint spotty
up and away
up and away
pink spotty dot
pink spotty dot




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